Been reading about viral campaigns all day, and i think this is the best one so far. Its simple, its cost effective, and the returns are measurable.
To quote roachpost,
They quietly released a 40% Off coupon valid on all the wine and champagne they sold. Believing that they had found a secret coupon meant to be used solely by “friends and family”, the consumers quickly made more purchases in one month than the entire pr
evious year! Threshers saw 800,000 downloads of the coupon, and the visitor volume was so great their website crashed. Soon after, Threshers revealed that it was not a secret coupon, and that it was actually a marketing campaign. After all, the 40% off was only slightly better than their 3-for-2 deal on most items (40% compared to 33%). Threshers’ coupon shows how a simple, creative idea can be wildly successful if done correctly.
Nicely done.
