October 2010
4 posts
Twitter and the challenges it poses to news...
Before social media, there was the Internet. It was simple – there were no barriers to entry as to having your voice heard, and that saw the rise of citizen journalism. People also increasingly sought the Internet as a new source of news, since they could gain access to real-time information on the go. It was unlike before, whereby you had to wait till morning for the papers to be delivered – now...
Can social media level the playing field for...
Indie films these days are making head way with social media. Indie films, which often go deeper down in the long tail, are less frequently picked up by major producers and distributors due to their tendency to avoid the risks. Without the backing of these producers and distributors, these films usually get only a small audience, or at worst, do not even get made.
However, with social media,...
Large Emerging Markets and the long tail.
It is undeniable that business organizations today operate in a dynamic and volatile business environment. Firstly, the rise of emerging markets spear headed by the BRIC economies which, while providing learning opportunities and new resources, comes along with the threats of new competitors and a rapidly changing business environment that puts a business’ flexibility and adaption to test....
The TNMC global strategy – going global is...
Going global is necessary because firstly, TNMC wants to reap economies of scale and scope, and having their media product extend to the largest possible consumer group would achieve his agenda. Secondly, as mentioned in the Gershon reading, it is a kind of Darwinism – they either grow big by going global, or eventually be taken over by another TNMC. There are many other reasons we covered, such...