October 2010
4 posts
Twitter and the challenges it poses to news...
Before social media, there was the Internet. It was simple – there were no barriers to entry as to having your voice heard, and that saw the rise of citizen journalism. People also increasingly sought the Internet as a new source of news, since they could gain access to real-time information on the go. It was unlike before, whereby you had to wait till morning for the papers to be delivered – now...
Can social media level the playing field for...
Indie films these days are making head way with social media. Indie films, which often go deeper down in the long tail, are less frequently picked up by major producers and distributors due to their tendency to avoid the risks. Without the backing of these producers and distributors, these films usually get only a small audience, or at worst, do not even get made.
However, with social media,...
Large Emerging Markets and the long tail.
It is undeniable that business organizations today operate in a dynamic and volatile business environment. Firstly, the rise of emerging markets spear headed by the BRIC economies which, while providing learning opportunities and new resources, comes along with the threats of new competitors and a rapidly changing business environment that puts a business’ flexibility and adaption to test....
The TNMC global strategy – going global is...
Going global is necessary because firstly, TNMC wants to reap economies of scale and scope, and having their media product extend to the largest possible consumer group would achieve his agenda. Secondly, as mentioned in the Gershon reading, it is a kind of Darwinism – they either grow big by going global, or eventually be taken over by another TNMC. There are many other reasons we covered, such...
August 2010
1 post
July 2010
4 posts
“Thanks to social media, the biggest challenge for brands is often less about...”
– “Closing the Tech Divide”, Adweek (via dtdigital)
good news
“As a result, the big-name internship has become coveted capital — a reality that...”
– Students Chafe Under Internship Guidelines - NYTimes.com (via abstractextract)
This is something good. And i can relate to it. →
June 2010
14 posts
ReadySetGlo with Designer Drugs (12th June)
feveravenue:
So we were at Zouk last weekend and Designer Drugs seriously rocked the place. Apart from a couple of rowdy Caucasians, everything else was good, good, good. We’ve seen them and we’ve heard them, and for those who missed out, this one’s for you.
xoxo,
for this internship, i wanted to learn new stuff like photoshop and video editing. Here’s my first attempt at videos.
Zouk reaches out to BB users
Check this out
Scan this barcode on your Blackberry and get to a “surprise” page - enter the contest and win tickets to Major Lazer. Not too bad an attempt at being interactive, tho after scanning the “surprise” page was rather disappointing.
Is the market for Blackberry users in Singapore that big?
Anyway, still gotta give a thumbs up to Zouk. First time i did something...
Tresher's so clever!
Been reading about viral campaigns all day, and i think this is the best one so far. Its simple, its cost effective, and the returns are measurable.
To quote roachpost,
They quietly released a 40% Off coupon valid on all the wine and champagne they sold. Believing that they had found a secret coupon meant to be used solely by “friends and family”, the consumers quickly made more purchases in one...
World Cup Viral Video
This is an awesome video. Its star studded, its entertaining, it has awesome effects. It makes me excited for the world cup. But it doesn’t make me want to buy anything from Nike. But who cares, nike has way too much money anyway.
Hello from @FlickEvents at #echelon2010 →
May 2010
3 posts
